José C. Romano

Assistant Vice President, Professional Services Doctors Hospital

Baptist Health South Florida


Mr. Romano is the Assistant Vice President of Professional Services for Doctors Hospital, part of Baptist Health South Florida (BHSF). As such, José’s role is to provide leadership in all professional functions of the hospital focusing primarily on Dining Services, Patient Experience, Concierge Services, and Volunteer Services. He also directly manages the P&L of various orthopedic services lines. 

In addition, José supports the CEO with all sports partnerships through the Miami Orthopedics and Sports Medicine Institute including those with The Miami Heat, Miami Dolphins, Inter Miami CF, Florida Panthers, The Orange Bowl and The Miami open to name a few. Jose also represents the health system in the community through his active leadership roles in various community wide organizations.

Prior to his role at Doctors Hospital, José served as Chief Operating Officer (COO) of the Medical Center at Ocean Reef (MCOR). At MCOR he provided leadership in the development, implementation, and oversight of standards, systems, policies, and procedures in alignment with the organizations strategic initiatives. His responsibilities included all departments of the Medical Center including Front Desk Registration, Physical Therapy, Primary Car/nurses, imaging, lab, diagnostics and visiting specialists.

Before moving into hospital operations, José served as AVP of Government & Community Relations. José was responsible for all of BHSF community partnerships and worked closely with the Corporate VP of Government Relations advocating on behalf of BHSF at the local and state level and was instrumental in gaining the first LIP funding in BHSF history.

José is an experienced executive with a successful track record in developing go-to-market strategies for companies in a wide range of industries. He has experience in general management roles as well as functional expertise in marketing, market and financial analysis, corporate communications, business development and strategic planning.

Prior to joining Baptist, José was the V.P. of Sales & Marketing for Digital Signergy, an emarketing solutions company. José has also served as the Sales & Marketing Director at Sharp Electronics Latin America. Prior to Sharp, José held a number of marketing and sales positions at Miami-based companies, including GDA, S.A., The Miami Herald and Ryder Inc.

José has his MBA in Marketing from the University of Texas and an International Finance degree from Georgetown University. He is also a graduate of Leadership Florida Class XXV. José serves on various community Boards, including The Zoo Miami Foundation as Chairman and the Orange Bowl Committee where he is the Immediate Past President and Chairman. In addition, he is the Chairman of the American Heart Association for MiamiDade and Broward and is a Trustee Member of the Greater Miami Chamber of Commerce and is their past Chairman of the Sports Committee. He also serves on the Florida State Parks Foundation Board. José is happily married to Joanna and they have three children ranging from 14 to 4 years old. José spends his free time with family and friends enjoying the outdoors; mostly fishing, mountain biking, camping and playing sports.