Carlos Martinez

President & CEO


Carlos L. Martinez is President and Chief Executive Officer of United Home Care (UHC), a 501(c)(3) non-profit home health and community care organization based in Miami, Florida serving Miami-Dade, Broward, and Monroe counties. For 50 years, UHC has been the leader in home health and community-based care dedicated to the promotion of independence and wellness for older adults through proven quality-of-life solutions delivered primarily in the comfort of a home setting. In his leadership role, Martinez sets the priorities and provides strategic guidance for all of the organization’s business and operating units and oversees the management of more than 850 employees, consisting of home health aides, case managers, clinical social workers, nutritionists, nurses and clinicians.

Since joining United HomeCare in 2008, Mr. Martinez has played a key role in the growth and diversification of the organization’s products and services. Martinez is an active member of various healthcare focused organizations and a Board Member of the Greater Miami Chamber of Commerce, Board of Trustee member of the Florida Council on Aging and board member of the Florida Association of Service Providers. He is member the United Way of Miami-Dade Older Adult Task Force and collaborator and member of Remington Post-Acute Care Continuum Collaborative, Greater Miami Chamber of Commerce, and South Florida Hispanic Chamber of Commerce.

Mr. Martinez is the recipient of the South Florida Hispanic Chamber of Commerce’s Hispanic Leadership Award in the President’s Distinguished Community Service Award category (2016), recipient of the Latino Center on Aging Golden Age Award for Home Care Leadership (2018), the United Way of Miami-Dade Monsignor Walsh Outstanding Human Services Professional Award (2020), and the South Florida Hispanic Chamber of Commerce Miguel de Cervantes Award (2021) and Healthcare Champion Community Engagement (2022), Education Fund Award Honoree (2022), and Judge of the MS. Senior Florida Pageant 2022.

Mr. Martinez is a graduate of Harvard Business School Leadership in Non-Profit Management Program and Cornell University Executive Healthcare Leadership Program. He is a licensed Certified Public Accountant (State of Texas) and member of the Texas Society of Public Accountants.

About United HomeCare

United HomeCare® is a 501(C)(3) nonprofit organization born of United Way of Miami-Dade with a history of nearly half a century helping families care for their aging relatives and transforming the landscape of home and community services by promoting independence and quality of life for older adults. United HomeCare is a trusted industry leader known for pioneering advances in home care programs, disease management services, and educational support programs for seniors. United HomeCare is a designated Community Care for the Elderly (CCE) and Alzheimer's Disease Initiative Lead Agency, Managed Long Term Care Home Care Services provider, and United Way of Miami-Dade Impact Partner that holds a market leadership position in Miami-Dade County since 1973.